UIT BI supports a variety of groups and departments within the University of Utah.
The University Marketing & Communications department is charged with articulating the messages, mission, and core values of the University of Utah. UMC works collaboratively with colleges, departments, and programs to produce strategic communications that represent our prominence among the country’s finest institutions.
UIT BI is responsible for supporting InfusionSoft, the communcations software program used to send marketing emails to students and employees. In addition to solving technical issues, UIT BI also customizes InfusionSoft according to Marketing's requirements.